On 15.02.2013 Gabriela Milcev sustained a presentation on “Characteristics of the signs in order to be protected by trademark”. The presentation held as part of Managing Intellectual Property Conference, II-end Edition, was elaborated together with Iulia Burbea and was a review of the conditions provided by the law to obtain registration from the distinctiveness and descriptiveness point of view, with a special focus on the European community practice. A lot of practical cases (from European and national courts) were presented for a better and complete understanding. A special attention was paid on the advantages and disadvantages of the strong trademarks versus weak trademarks and also to attempts and tendencies to register descriptive trademarks. The presentation was followed by significant discussions and questions from the audience. The conference was addressed both to the law professionals, lawyers, judges, legal counsels, notaries and entrepreneurial environment.